The science of why people grieve when their Minecraft house burns down, trade favors with strangers they’ve never met in person, and develop inside jokes about things that never happened in the real world.

A house that isn’t there
Let me tell you about something that happens all the time and that almost nobody takes seriously. Somebody builds a house in a video game. A digital structure, made of digital blocks, sitting on a digital plot of land that exists only as data on a server somewhere. They spend hours on it — maybe weeks. They choose the materials carefully. They place the windows where the light comes in right. They build a little garden out back, because the garden makes it feel complete. The house is not real. It cannot be lived in. It has no value on any market that deals in physical objects.
And when somebody griefs it — when some other player comes along and burns it down or blows it up for laughs — the person who built it feels a surge of anger and loss that is, by any honest measure, real. Not metaphorical. Not exaggerated. The feeling is genuinely comparable, in both quality and intensity, to the feeling of having something physical vandalized. They feel violated. They feel robbed. Some of them log off and don’t come back.
Every experienced gamer knows this. Most people outside of gaming dismiss it. But there is a growing body of research in psychology, neuroscience, and behavioral economics that says the gamers are right and the dismissers are wrong — and that the feelings people develop about virtual places, virtual objects, and virtual communities are not pale imitations of “real” feelings. They are the same feelings, running on the same psychological machinery, triggered by the same mechanisms. The virtual village feels like home because your brain is using the same hardware to process it that it uses to process your actual home.
I want to walk you through four pieces of that research, because they map almost perfectly onto four dynamics that make virtual communities work. And if you’re somebody who designs virtual worlds for a living — or wants to — understanding these dynamics is not optional. They are the difference between building a world people visit and building a world people belong to.
Continue reading Why Your Virtual Village Feels Like Home




