On attention, AR, and the strange truth that more information in your field of view often means less awareness of the world.

A famous experiment, in case you haven’t seen it
Sometime around 1999, two psychologists named Daniel Simons and Christopher Chabris ran an experiment that has since become one of the most famous demonstrations in cognitive science. They filmed a short video of six people in a room passing two basketballs back and forth — three players in white shirts, three in black. They asked viewers a simple question: count how many times the players in white shirts pass the ball.
Most people watch the video carefully, count the passes, and report a number — usually correct. Then the experimenters ask: did you see the gorilla?
The viewers stare at them. What gorilla?
They play the video again. About thirty seconds in, a person in a full gorilla suit walks into the middle of the frame, stops, faces the camera, beats their chest, and walks off the other side. The gorilla is on screen for a full nine seconds. It is not subtle. It is not hidden. It is, by any normal measure, the most interesting thing in the video.
And about half of all viewers, on the first watch, do not see it at all.
This effect has a name. It’s called inattentional blindness, and once you know about it, it changes how you think about pretty much every visual interface you’ve ever used. Including, very specifically, augmented reality.
Continue reading The Gorilla You Didn’t See







